Arichemie with new design
EPPSTEIN. Arichemie has a new logo and a new strapline: Colourful – Powerful – Successful. Johan Bogaerts, Managing Director of Arichemie: “The strapline shows what Arichemie with her products stands for. With power we strike into a promising future and position ourselves as a producer of pigment preparations with our new logo. ”He continues “The term ‘Chemie’ in our corporate name gave the impression that we produce or deal with basic chemical materials. Adding our core competence ‘pigment preparations’ to our logo, we clearly show our position and are recognized more easily in our industry.”
The new design is being introduced step by step since January 2013 and started with the launch of the new website just in time for the European Coatings Show 2013 in Nuremberg. The website is modern, has a clear picture language and is designed more strongly for the needs of the website visitors. The focus lies on the presentation of the products and their applications.